I’m a digital product designer & innovator with 9 years of experience based in Manila, Philippines.

I worked as a Digital Experience Manager & Digital Producer at BBDO Guerrero, the Philippines’ most awarded advertising agency. My main role was to champion user experience across all brand campaigns, manage all of the company’s digital projects, and spearhead all technology & innovation projects. I also managed the agency’s in-house tech team. During my time with BBDO Guerrero, I was able to launch multiple award-winning campaigns for brands like Spam, Johnson & Johnson, and MARS among others.

I have also worked with different start-ups based in Southeast Asia, leading discovery sessions, design sprints, UX research, and creative problem solving.

In 2016, I served as a Product Designer in e27, Asia’s Largest Tech Media platform, working on product features that saw an increase in community sign-ups, increase in ticket sales for company events, and increase in content engagement.

I am currently pursuing a post-graduate degree in Innovation & Business from the Asian Institute of Management.

On my spare time (when I’m not chasing after my 3-year old daughter), I like to code, collect basketball cards and art toys, and play video games. I’m also a competitive Tekken player (or used to be).

🤹🏻 Skills

Product design
Interface design
Design sprints
User research
Project management

👔 Experience

Digital Experience Manager
BBDO Guerrero
August 2017 – April 2020

📚 Education

Master of Science – Innovation & Business
Asian Institute of Management
February 2019 – Present

Bachelor of Science – Information Systems
De La Salle University – Manila
May 2005 – June 2011

🏆 Achievements & Awards

Adobo Magazine Creative Rankings 2019
Top 7 Digital Producer in the Philippines

Asian Development Bank Hackathon 2019, Philippines
Finalist – Top 4

Spikes Asia 2019, Singapore
🥉Spam “Recipeoke”, Bronze for Digital
🥉Spam “Recipeoke”, Bronze for Digital Craft

Kidlat Awards 2019, Philippines
🥇Johnson & Johnson “Playstreet”, Gold for Digital/Interactive
🥈Snicker’s “Wrong World Finals”, Silver for Creative Technology & Media
🥉Spam “Recipeoke”, Bronze for Creative Storytelling

Adobo Design Awards 2019, Philippines
🥇Johnson & Johnson “Playstreet”, Gold for Digital/Interactive

Adfest 2019, Thailand
🥈Snicker’s “Wrong World Finals”, Silver for Interactive Lotus
🥈Snicker’s “Wrong World Finals”, Silver for Digital Lotus

D&AD Awards 2019, United Kingdom
📝Spam “Recipeoke”, Shortlisted

Spikes Asia 2018, Singapore
🥉Snicker’s “Wrong World Finals”, Bronze for Digital Craft

Cannes Lions 2018, France
📝Johnson & Johnson “Playstreet”, Shortlisted

Campaign Asia 2018, Singapore
🥈Digital Agency of the Year, Silver